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Soft Launch

Hydrating Cream Cleanser
$17
  • Dry Skin, Sensitive Skin, Eczema-prone Skin
  • Use AM & PM

Soft Launch Hydrating Cream Cleanser is a creamy, hydrating formula that lathers into a soft foam, removing buildup without stripping moisture or disrupting your barrier. Clinically proven to cleanse without compromising skin's moisture or barrier function. Gentle enough for even the most sensitive skin. Skin feels clean, calm, and comfortable every time.

Ceramides

Support skin barrier

Coconut-based surfactants

Gently cleanse

Allantoin

Soothes & softens

Pairs best with

A soothing, hydrating cleanser designed to provide skin barrier support for dry and sensitive skin
Soft Launch

What the clinical studies show

Clinically proven to cleanse effectively while maintaining moisture and skin barrier function*

*Based on an independent clinical study with 28 subjects

Consumer testing results

96% said it cleanses gently without causing sensitivity**
92% agreed it leaves dry skin feeling moisturized**

**Based on an independent consumer study with 102 participants after two days of daily usage.

Built by Dermatologists

"Soft Launch is the answer for anyone whose skin feels worse after cleansing. It cleans without stripping — something most cleansers fail at. I recommend it to patients who've damaged their barrier from over-cleansing and need to rebuild."

Dr. Shirley Chi

Board-Certified Dermatologist

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Build Your Routine

STEP 1 Cleanse
Soft Launch

Soft Launch

Hydrating Cream Cleanser

$17

STEP 2 Treat
Water Slide

Water Slide

Hydration Boosting Serum

$17

STEP 3 Moisturize
Slam Dunk

Slam Dunk

Hydrating Moisturizer

$10

STEP 4 Protect
Plus One

Plus One

Tinted Daily Mineral Sunscreen Broad Spectrum SPF 40

$19

Safe for Sensitive Skin + Clinically Proven + Built by Dermatologists + Dermatologist Recommended + Noncomedogenic 

Overall rating: 4.897715 / 5 from 919 reviews.

AI Generated Review Summary

Soft Launch Hydrating Cream Cleanser is a gentle daily cleanser for dry skin, praised for its soft, hydrating foam that leaves skin feeling clean, soft, and revitalized without irritation. Customers appreciate its smooth texture, silky feel, and efficient cleansing action. The product's delightful scent and adorable packaging add to its appeal.

Summary topics

  • Soft Launch: 11%
  • Scent: 7%
  • Texture: 12%
  • Facial Effect: 8%
  • Appearance: 6%

Review topics: [absorbs, results, ingredients, service, weight, quality, feels, issues, texture, packaging, design, smells, formula, skin, look, price, glow, face, consistency, shipping, base, complexion, bottle, works, selection, oil, light, use, acne, residue].

Review highlights

  • "it made my skin feel so beautiful the consistency is amazing and it smells so good would recommend to everyone"sydney
  • "It smells so good and made my face feel so soft and hydrated I 100% recommend buying it"Belle
  • "Such a light weight cleanser looks amazing and feels amazing very hydrating!"Dannah

Reviews

New routine staple

"I love bubble packaging. It’s always so fun and cute. This cleanser has become a staple in my routine. It does a pretty good job at cleaning my face and leaving it with a smooth and soft finish. Definitely washes any dirt away."

Wendy G. (5/5)

Under eye cream

"It's so good I love it it makes my skin so soft it's smells delicious my under eye bags but gone after love this product so much definitely buy it its a need not a want i fant live without it my skin feels hydrated soft and perfect love it sm"

Sorcha C. (5/5)

Gentle, Refreshing & Perfect for Everyday Use 🤍

"I’ve been really enjoying the Soft Launch cleanser so far! The texture feels lightweight and gentle on my skin, and it leaves my face feeling clean without feeling stripped or dry afterward. I also love how refreshing and soothing it feels during my routine. Definitely a great everyday cleanser, especially for sensitive skin 🤍"

Vishma A. (5/5)

Soft Launch – Honest Review

"I’ve been using this every single morning, and I’m honestly loving it. The texture is really lightweight and smooth, it feels super refreshing on the skin and absorbs almost instantly. It doesn’t feel heavy at all, which I love. What I noticed the most is how balanced and clean my skin feels after using it. It helps with impurities and works as a gentle solution to keep my skin looking clearer and fresher without stripping it. The quality of this product really stands out, you can feel it from the first use. It’s simple, but it actually"

Victoria P. (5/5)

Great for Sensitive Skin

"I love this product especially for my sensitive acne prone skin"

Alexis B. (5/5)

No words for this product 🤩

"I’ve went through 1 of these cleaners in a year and a half with every day use. These cleaners last SO long and are an amazing price!! The quality is also AMAZING!! With this cleanser you are definitely not swapping quality for price. I love this cleanser SOOOO much and will always recommend it ❤️"

Anna P. (5/5)

the way this cleanser foams

"the way this cleanser foams up and blends into my skin is really nice. i like the packaging and fun, cute design. easy to use and leaves skin with a nice finish."

Kailee C. (5/5)

Amazing cleaner 🫧🧡

"This is by far the best bubble cleanser. I tried the fresh start one and it's really sticky and feels more like primer and after a while the lid was stuck to the bottle. This one has been perfectly fine and I use it every day."

Hannah (5/5)

Great for Facial Eczema!

"I was amazed by the quality of this cleanser! I suffer from facial eczema and this cleanser helps hydrate while cleansing my sensitive skin. Definitely recommend and love this product!"

Nicole L. (5/5)

The best cleanser

"This cleanser is really gentle on my skin and leaves it feeling clean and hydrated. I love the texture and how fresh my face feels after using it. It doesn’t dry out my skin at all. Definitely one of my favorites!"

Rashely G. (5/5)

Q&A